Tornado Essay -- Natural Disasters Weather

A tornado is defined as a violently rotating column extending from a thunderstorm to the ground. The most violent tornadoes are capable of tremendous destruction with wind speeds of two hundred and fifty miles per hour or more. Damage paths can be more than one mile wide and fifty miles long. In an average year, eight hundred tornadoes are reported nationwide, resulting in eighty deaths and over one thousand five hundred injuries. In the body of my essay, I will tell you about types of tornadoes, where tornadoes come from, where and when tornadoes occur, the damage they inflict, variations of tornadoes, and how to detect tornadoes. There are many types of tornadoes. The average tornado is usually split up into categories based on the strength of the tornado. Most tornadoes, about sixty nine percent 69%, are considered weak, which means they usually last between one minute and ten minutes, have winds less than one hundred and ten miles per hour, and the percent of deaths that occur during these is less than five percent. Strong tornadoes, about twenty nine percent 29%, may last about twenty minutes, have winds between one hundred and ten and two hundred and five miles per hour, and the percent of deaths that are found are about thirty percent of all tornado deaths. The last category for tornadoes is violent ones. With these comes winds greater than two hundred and five miles per hour, they can last about an hour, and have seventy percent of all deaths from tornadoes. Another type of tornado is known as a waterspout. This is a weak tornado that forms over warm water. They are most common along the Gulf Coast and southeastern states. In the western United States, they occur with cold late fall or late winter storms, during a time when you least expect it to develop. They occasionally move inland becoming tornadoes that can cause a great deal of damage and many injuries. Most tornadoes evolve from energy. Tornadoes come from the energy released in a thunderstorm. As powerful as they are, tornadoes account for only a tiny fraction of the energy in a thunderstorm. What makes them dangerous is that their energy is concentrated in a small area, perhaps only a hundred yards across. Not all tornadoes are the same, of course, and science does not yet completely understand how part of a thunderstorm's energy sometimes gets focused into something as small as a tornad... ...ms using all the information they can obtain from weather maps, modern weather radar’s, storm spotters, monitoring power line breaks, and so on. These are all important tornado facts and reasons of why this phenomenon occurs. Tornadoes are natural disasters that we can not do anything about, we just have to learn to live with them and be smart about how we approach them. There is no preventing a tornado from occurring so we must merely take all the precautions so we will be safe. Bibliography: Rosenfeld, Jeffrey O.; Eye of the Storm: Inside the World's Deadliest Hurricanes, Tornadoes, and Blizzards; HarperCollins Trade Sales Dept, January 1999 Robinson, Andrew,; Earth Shock: Hurricanes, Volcanoes, Earthquakes, Tornadoes and Other Forces of Nature; Themes & Hudson Ltd., September 1993 Tufty, Barbara; 1001 Questions Answered about Hurricanes, Tornadoes, and Other Natural Air Disasters; Dover Publications, Incorporated, August 1987 Verkaik, Arjen; Under the Whirlwind; Whirlwind Books, March 1998 Miller, Norman; "How A Whirlwind Works"; Geographical Magazine, June 1999 Compton's Encyclopedia Online; www.comptons.com SKYWARN Online; www.skywarn.org

Anabolic Steriods Essay -- essays research papers

Amber Lee Smith Weight Lifting Mrs. Registar February 12, 2001 Anabolic Steriods Anabolic Steroids are synthetic compounds formulated to be like the male sex hormone testosterone. Many athletes use anabolic steroids male and female alike, such as body builders, weightlifters, baseball players, football players, swimmers, and runners. They do so because they mistakenly believe that they will gain strength and size. In a male, testosterone is released by the leydig cells in the testes. The testosterone has two main functions androgenic and anabolic. Androgenic is the development of male sex characteristics. Anabolic is the development of muscle tissue. To treat patients who suffer from a natural lack of testosterone pharmacoligists alter one form of testosterone slightly, increasing the length of time the drug is active. Testosterone was first isolated in 1935; soon forms of testosterone such as dianabol, durabolin, deca-durabolin, and winstrol were produced. One of the main effects of anabolic steroids is to increase the number of red blood cells and muscle tissue without producing much of the androgenic effects of testosterone. There are only four legal uses for steroid treatment for certain forms of cancer, pituitary dwarfism, and serious hormone disturbances. There are two forms of anabolic steroids those taken orally and those injected. The immediate effects of both are mood swings of many different kinds. In one study, physicians Ian Wilson, Arthur Prang , Jr., and Patricio Lara found that four out of five men suffering from depression when given a steroid suffered from delusions. A research team from Great Britain Found that a patient given steroids became dizzy, disoriented, and incoherent. It was stated that they â€Å"had a case of a young man who was diagnosed as schizophrenic, and Smith 2 took steroids to help with his weightlifting. After taking these drugs he suffered severe depression and anxiety and had trouble sleeping†(Layman and Annitto 126). Most people who use steroids do not have side affects this severe. Steroids make changes in the electroencephalogram (an image of brain el... ... steroids. I read from the researchers that anabolic steroids show few if any effects at all and I read from athletes that there is a very large effect on muscle gain and endurance. I came across only one book though that addressed this issue between researchers and athletes. The book said that The American College of Sports Medicine stated â€Å"a report on the use and abuse of anabolic steroids. It stated that for many people any benefits of anabolic steroids are small and not worth the health risk†(Hutson). Yet almost all the athletes who use anabolic steroids feel that the steroids had a great effect and that they would not have been successful without them. The big gap between researchers and athletes has caused a big controversy. Athletes say one thing and researchers say another. The researchers have found a reason that maybe is the cause that anabolic steroid users see effects that researchers say are not possible they call it the "placebo effect". The pl acebo effect works by the power of suggestion athletes believe that the steroids will improve their performance so they do. The placebo effect is real the performance is Smith 5 improved and the gains are not image

Compare and Contrast “Romeo and Juliet” and “Gnomeo and Juliet” Essay

The book ‘Romeo and Juliet’ by William Shakespeare is about two opposing families with much hatred for each other. It shares many similarities, as well as many differences to the movie ‘Gnomeo and Juliet’ directed by Kelly Asbury. In both the film and the play, both families have extreme hatred for each other. For that reason, Romeo/Gnomeo and Juliet find a way to secretly show love for each other. Also in both the film and the play, Romeo/Gnomeo and Juliet fall in love at first sight. After just a day of knowing each other, Romeo and Juliet are surely in love and decide to secretly get married. Another similarity that they have, is Romeo/Gnomeo and Tybalt hate each other very much. In both the movie and the play, Romeo/Gnomeo and Juliet secretly sneak off to see each other. This is the only way they could be with each other without getting caught. In the end, they both have families that resolve their hatred for each other that has followed them for so long. The book and movie as well, have many differences. In ‘Romeo and Juliet’ Romeo is killed with the poison that he drank. Therefore, Juliet also kills herself because she cannot live without the love of her life, Romeo. Tybalt ends up killing Mercutio. Romeo is fierce that his friend Mercutio is dead, so Tybalt and Romeo fight and Romeo kills Tybalt. Romeo also kills Paris. At the end of the story, Lady Montague also dies because of grief over the banishment of her son. However, in the film ‘Gnomeo and Juliet’ nobody dies, which is probably one of the biggest differences in ‘Romeo and Juliet’ and ‘Gnomeo and Juliet.’ In Shakespeare’s play, Romeo and Juliet marry after just one day of knowing each other. Of course they do this secretly because they do not want the Capulets, nor the Montagues to know that Romeo and Juliet love each other. In difference, Gnomeo and Juliet wait until the family feud is resolved rather than to go behind their parent’s backs and marry secretly. In the book ‘Romeo and Juliet’ after Tybalt is killed, he remains dead. However, in the movie ‘Gnomeo and Juliet’ Tybalt is revived. The movie ‘Gnomeo and Juliet’ does not have Lady Capulet, or Sir Montague, the original ‘Romeo and Juliet’ book does. Lady Capulet dies after her son drinks the poison, because she could not bear his death. The time periods in both are very different also. ‘Romeo and Juliet’ was written long ago. ‘Gnomeo and Juliet’ is an Animate movie in which took place in different backyards that did not get along and had much hatred for each other.

Lufthansa: Going Global Essay

Lufthansa Aviation group has become a worldwide leader in the airline industry with several powerful business segments, inclusive of a passenger airline component, business component, logistics, MRO catering and IT services. The aviation success has been largely due to their focus on quality, innovation, safety and reliability. Head quartered in Germany, Lufthansa has lead the pack with regard to international airline business. The Aviation Groups’ International Business Strategy has evolved to that of a corporate level transnational strategy, whereas there is a shared vision to achieve global efficiency yet effort to strengthen its local responsiveness in Germany (Hitt, 2009). Evident with the strategic alliance with Star Alliance, the development of Lufthansa Regional serves as a local response provision of a low- cost carrier, in addition to the modernizations of various traveler hubs and welcome lounges throughout the major key traffic hubs located in Germany. This international business strategy is considered a combination of multi –domestic and global strategies (Hitt, 2009). A transnational strategy uniquely offers the benefits inherent in both global and multi-domestic strategies; under this strategy each business component of Lufthansa can successfully exercise independent innovation given its decentralized structure. Lufthansa understood early, the benefits and advantages of international expansion evident through post WWII with travels to various countries (Lufthansa, 2010) later the formation of an strategic alliance with Star Alliance, which serves a global airline network. Star Alliance was established in 1997 with Lufthansa being one of its core founding members. Despite industry ups and downs related to international travel through the early 1980’s with the Iraq war, and then the frightening threat of terrorism post September 11, 2001, Lufthansa remained optimistic as did the rest of the airline industry, and responded to globalization appropriately. The majority responded in a like manner forming alliances in an effort to compete with the newly entered No-frills and lower cost competitive airline flights offerings. Competition of this kind, along with slow recovery of international travelers, increase in gas prices; the constant pressure to  reduce pricing order to remain competitive has taken a toll on the entire industry over the last decade. Lufthansa’s also crafted Lufthansa Regional which accounts for 50 percent of the Aviation group’s German and European flights. This Wholly owned subsidiary is entirely owned and controlled by Lufthansa the parent company, and was established to meet the need of low-cost carriers. Within Lufthansa Regional, exist Eurrowings and the partly owned City line. Through this development Lufthansa can offer a lower cost airline and reap the benefits of passengers opting for this Intercontinental airline versus going to a larger hub. Lufthansa used an acquisition strategy with the accumulation of SWISS AIR in 2005, a strategic move to prevent the competition British Airways and One World Alliance to seize the opportunity. The strategic alliance with Star Alliance was a concerted cooperative strategy to provide customers worldwide reach and a smooth travel experience (StarAlliance,2010). This remains as a shared objective for Star Alliance, Lufthansa and the other members of this alliance. It is understood that it is relatively impossible to survive in a global network outside of an alliance. This cooperative strategy serves as a mechanism for the Aviation Group to enter the market swiftly, and with greater impact with the support of the alliance. The airline industry has historically been a standard –cycle market, the same is true with this alliance thus allowing for savings and benefits to extend across its members (Hitt, 2009). The addition of Air China and Shanghai Airlines added as members, serves as a solid example of Star Alliance’s capability to assist in global expansion for all its members; and a unique opportunity to tap into a market that would be quite challenging if attempte d independently. This strategic network serves as a valuable cooperative arrangement to take place between the 18 members within the Star Alliance. This alliance allows for the sharing of cooperative relationships with stakeholders, customers, suppliers and competitors (Hitt, 2009). Air carriers commonly participate in multiple horizontal complementary alliances; this is demonstrated with the relationship between Star Alliance and Lufthansa. However, these type of business-level cooperative strategies present challenges with perception of loyalty, and speculation of illegal collusive activities this feeds into the discussion  of other risks. Lufthansa has faced some friction with regard to making compromises counter to its culture. However; the use of the cooperative strategies such as the alliance formed with Star Alliance proves reasonable given the high uncertainty of the industry and risk associated with pursing growth opportunities independently. It is considerably important to evaluate these uncertainties and challenges when pursing business outside of the national boundaries. The risk of a network cooperative alliance such as Star Alliance carries the risk of opportunistic behavior. What may have initially been viewed as a partnership, could become compromised with potential for failure due in part to a false perception of trustworthiness amongst members. (Hitt, 2008) Additional risk, may also include misrepresentation; full disclosure of what each member can bring to table and imbalance of alliance-specific investments as detailed with the example partnership of Disney and Pixar within the text. With regard to Lufthansa and its compromises counter to standards, these challenges were revealed in the case study and make mention of compromises made throughout the years running counter to the culture of Lufthansa. An important example of this was the mention of the IT component, and the belief that the customer interfacing with electronic check in completion was less than desirable, and not in alignment with the Lufthansa standard with response to customers. However, collaboration of Star Alliance IT infrastructure would rob Lufthansa IT systems of their customers (Hitt, 2009). Consideration of current globalization trends and future efforts of the airline industry must be evaluated operating outside of national boundaries. An analysis of the varying social culture and institutional attributes of global markets require evaluation. Strategic leadership involves the analyzing of the environment in order to identify and an anticipate changes and trends that are likely to occur. An analysis focusing on strengths, weaknesses, threat, and opportunities (SWOT), should be conducted in order to properly evaluate the industry environment. The risks associated with operating beyond national boundaries or Germany as in the case with Lufthansa would benefit from evaluating a competitive model such as the five  forces competitive model as a method of gaining knowledge about the industry inclusive of Threats of new entrants, Bargaining power of suppliers, Rivalry among competing firms, Threat of substitute product, and Bargaining power of buyers (Hit, 2009) The evaluation of the organizations structure and controls of Lufthansa indicate a great deal of complexity that requires extensive management. Given that the organizational structure is the foundational support for the organization and specifies the organization’s formal reporting relationships, procedures controls, authority and decisions making aspects it is imperative that the structure is solid but with room for flexibility as changes arise. The case study touches upon the six business lines within Lufthansa and the strategic mission of the organization to unite every aspect of the organization under one â€Å"strategy roof†. The Aviation Group has streamlined much of its endeavors inclusive of the dissolving of the once â€Å"integrated† cooperation. Strategic controls of this nature include improving the flow of communication between management and front line employees and translating the over arching values of the organization into â€Å"leadership values†. Providing a degree of accountability, to every employee with targets, and dialogue with management about their endeavors through an annual evaluation. There is an aggressive effort to restructure the business model focusing on cost cutting and streamlining anything that may be impacting the cash flow significantly. Strategic and Financial controls are necessary to maintain a balance within the organization, thus the use of a balance score card would be ideal. This score card would serve as a check and balance system between what the organization has set out to accomplish and strategic and financial controls used to assess their performance. The old adage â€Å"if you can’t measure it, you can’t manage it† lends to the legitimacy of using such controls. An example of such a financial control for Lufthansa was the elimination of discounted tickets used by independent travel agencies and promotion of direct booking using the internet or call centers. Financial operating goals have become a high priority with a direct focus on intervening in areas which impact the cash flow. Lufthansa has demonstrated  great resiliency given its financial crises during the 1990’s, now holding a positive investment grade rating. Given that experience the organization is prepared to implement controls in order to maintain financial discipline in avoidance of succumbing to financial failure. Improving the organizational structure requires making a significant investment in its Human Capital this means developing the leadership skills of individuals within the organization. Many believe that the human element in any organization is most important. The word â€Å"Capital† is typically referred to as an asset that can be utilized in the production of more wealth. Therefore investing in what one would consider as its most valuable assets â€Å"human capital† , productivity is likely to increase. Lufthansa should begin with an organization wide initiative aimed at restoring the trust and loyalty of its employees. There is such a rich history of Lufthansa dating back to the 1930’s and employees should be reminded of this history built on quality and pride at one time to be a â€Å"Lufthanseat†. The message of â€Å"value† i.e. corporate values, and how valuable every employee is, can be incorporated into the current town halls held and worked into the â€Å"corporate university† curriculum. The organization has become quite complex with the many subsidiaries, strategic alliances and acquisitions that perhaps the employees doing the front line work feel left out of the loop. There should be a financial investment made in providing effective training and development programs tailored to every employee within the organization. Every employee within an organization can benefit from continued education and learning opportunities. Continuing learning and leveraging the firms expanding knowledge base are linked with strategic success (Hitt, 2009). A concerted effort by management and workforce education professionals should be made to development up and coming managers and future leadership. Developing relationships inside and outside of the organization inclusive of those organizations partnered with enhances the social capital of the organization. Given the competitive nature of the job airline industry, it would prove advantageous for Lufthansa to use their strategic alliances to foster their social capital positively. It is inconceivable to envision an organization reaching is maximum potential without cultivating its organizational culture and defining its mission and vision. The case study divulges occurrences where the workforce has become fragmented with varying interests, perceptions, communication channels and expectations. This is evidence that the organizational culture inclusive of ideologies, symbols and core values must be addressed and strategically in alignment with the vision of the organization (Hitt, 2009). Competencies can be derived and influenced by the organizational culture in order produce desired outcomes. The culture of the organization should positively impact its workforce, fostering an environment of innovation, transparent communication and trust, and in the case of Lufthansa a commitment to quality and upholding of standards. Strategic Leadership means focusing on incremental changes, with celebration of small success to maintain the momentum of the cultural change. Top leadership must fully buy-in to the cultural change endeavors in order to ensure its success. The selection of management and employees at all level with an intrinsic desire to contribute to the organization in a positive manner is important. There should be a sincere desire to act responsibly and ethically and avoidance of opportunistic behavior and other behavior which could destructive to the culture of the organization. A positive organizational culture feeds an entrepreneurial spirit and opportunities within an organization. The importance of entrepreneurial opportunities cannot be under stated. This entrepreneurial-state of mind facilitates the energy and enthusiasm necessary to promote innovative â€Å"out of the box† thinking. The freedom of expression, sharing of ideas, and asking the â€Å"Why† questions is tremendously valuable to an organization such as Lufthansa and any organization interested in competing globally. The five dimensions of autonomy, innovativeness, risk taking, proactivenesss and competitive aggressiveness should be capitalized upon throughout training initiatives and encouraged in order to create an entrepreneurial mind set work force. The workforce should be challenged to come up with better, faster; more efficient was of accomplishing tasks or streamlining processes, and recognized by Lufthansa Leadership for doing so. Lufthansa has expressed and exercised a number of initiatives aimed at reducing complexity of its organization. The dissolving of business segments and evaluation of process improvement strategies all serve as advances towards building an organizations model in alignment with business simplicity versus that of complex nature. Lufthansa can experience tremendous simplicity in appropriately managing the various business elements within the organization by acquiring a global mind set, and providing flexibility to address the need of each segment. An in depth look at core competencies and measurement of how much value each segment is contributing to the overall success of the organization and how the internal characteristics of the organization measure up to the competition ; meeting the needs of the customer is a great starting place. The environmental uncertainty of the airline industry and other customer base for the varying business units does increase the complexity and range of iss ues to consider when evaluating the internal environment (Hitt, 2009); however, it is essential in order to understand the organizational complexity in its entirety. Ashby’s Law of Variety suggests that organization can handle high external complexity on by a similar internal complexity (Hitt, 2009). Recommendations regarding the reduction of complexity are as follows: †¢Development of a unified vision that is shared across the organization, in an effort to eliminate the diversity of values, aims, cultures and types of behavior. †¢A shared global strategy communicated throughout the organization in the fulfillment of a common goal. †¢Education regarding the benefits of a culturally diverse workforce; recruitment of a diverse work force with varying ethical and professional backgrounds yet committed to the success of Lufthansa and a shared vision. †¢Standardizing of processes and norms throughout the organization Lufthansa possess the organizational know how and strategic leadership to face future uncertainties of the airline industry. It has proved its strength and resiliency in its survival of a turbulent industry and shows promising potential despite uncertainties regarding global warming issues. Here education is key and it would be advantageous for Lufthansa to continue fostering positive social relationships with environmental agencies and other social activities.

The book of Nightmare By Galway Kinnell Essay Example | Topics and Well Written Essays - 1000 words

The book of Nightmare By Galway Kinnell - Essay Example The book contains ten poems. It is possible to single out two poems which reveal the main themes articulated in the book: â€Å"Under the Maud Moon† and â€Å"Little Sleep’s-Head Sprouting Hair in the Moonlight†. â€Å"Under the Maud Moon† is the first poem presented in the book. It is possible to regard the poem as an introductory one. Kinnell starts depicting one of his frightening worlds and in the very end of the poem he states that the book is the book of nightmares which many people still would like to read because the real world is full of nightmares and there is no escape from them. The only way to handle with one’s nightmares (as suggested by Kinnell) is to understand that there are people who can always help. It is important to point out that the poet uses very evocative language. Metaphors, similes, allusions serve to create a very special atmosphere of dark and gloomy world. More so, it is possible to state that the poem has a definite m agic color. Of course, black color prevails in the first poem of the book: â€Å"black ashes, black stones† and a black bear (Kinnel 3). Even the time is colorful since even â€Å"a moment, turns blue as coal† (Kinnell 6). Admittedly, such images and colorfulness help Kinnell create the world of nightmares. The other poem which is also representative is â€Å"Little Sleep’s-Head Sprouting Hair in the Moonlight†. The poem appears in the middle of the book and it also reveals the world of nightmares which frighten a little child. In this poem the poet contemplates on people’s life which is cyclical. Kinnell tries to comfort his child who â€Å"scream[s], waking from a nightmare† (49). He depicts the images from nightmares and then thinks of the real life stating that everything passes. The poet claims that any nightmare ceases to exist when there is someone who can support a person. Kinnell emphasizes the great power of love which is stronger than any nightmare. This poem reveals the major idea of the entire book: any nightmare can be defeated since there is always somebody who can help. In spite of the fact that the poems considered above are the most representative another poem deserves as much attention. The poem â€Å"The Dead Shall Be Raised Incorruptible† is slightly different from the rest of the poems presented in the book. It is not different stylistically. Like all the poems in the book it is full of bright similes and metaphors. However, it is possible to state that it is more emotional and it is more realistic. The poem appears in the middle of the book. It does not depict some non-existing world of someone’s nightmares, but reveals the major vices of the contemporary society. The poem is very personal and it seems it is a kind of confession and self-reflection. The poet stipulates his ideas about the world around him: â€Å"I, Christian man, groan out this testament of my last will† (Kin nell 42). The poem is really impressive since it proves that the most frightening â€Å"nightmares† happen in the real world because of the imperfect nature of a human being. In conclusion, it is possible to point out that the book is a must-read for all young people. Kinnell wanted to depict the world of nightmares and he managed to do it. Many people are likely to be impressed by the book. In the first place, the reader will plunge in the world of a talented poet. The reader will understand that apart

Project Essay Example | Topics and Well Written Essays - 2000 words

Project - Essay Example otential target of these fraudsters who indulge in spreading computer viruses, identity theft, phishing for information and data and several other forms of electronic crimes. This has necessitated the internet users to safeguard the data stored in their computers by installing anti spyware and anti virus software for protecting their valuable information and data. However it is to be noted that technology solutions alone can not act to protect the information and data. Arthur Wong (2004) observes, â€Å"Education and awareness of the individual, whether in the largest multinational corporation, small business or the home user, is critical. Security is more than just installing a piece of software it is using best practices, updating your antivirus, and practicing safe and secure computing† With this background, this project studies the problem of spyware and viruses and presents a report on the issue of spyware and viruses and their impact on the security of the information stored. The paper also discusses the possible future dimensions of the protection through anti spyware and anti virus software. The project is to create awareness among the community of a University about the adverse effects of spyware and viruses on the information and data stored by the administration, staff, faculty and students of the University, as most of the users in the particular University have not considered the security of data on their computers important. In the process of creating this awareness the project describes the various ways in which the spyware and viruses can enter the data bases of the different users and the potential harm it may create to the information and data stored in the respective computers. The project also reports on the ways in which the information and data can be protected from the impact of such spyware and viruses. The major purpose of this project is to identify the relevance of the security of the electronic information to the users. The other

Global Strategy - Benchmarking Assignment Example | Topics and Well Written Essays - 750 words

Global Strategy - Benchmarking - Assignment Example In this case, the benchmark is a Swedish furniture giant IKEA. This effect can be felt because it one of the leading global furniture shops who have also felt the effect of fluctuations in profit margins before rising again to achieve its level of competitiveness (Baldegger, 2012). The IKEA pioneered the initiatives of benchmarks by expanding regionally both in Europe and China, the market for its products had risen by 40% despite the fact that its local markets were still not making enough profits. Besides, when the company ventured into the United States Market, it was forced to redesign its commodities so as to suite the need. This led to sudden fluctuation of IKEAs’ market, but was later revived due to market stability and high demand (Peng, 2014). IKEAs’ success in the global market has been highly dependent on strategic benchmarking. This involves laying down all the strategies needed to improve the success of the company. Having realized that the local markets were not giving substantial returns to the company, IKEAs’ ventured into the global market by making modification on its brand to suite the demand of a particular business. In essence, in the United States, the company decided to construct their store layouts to look like typical layout apartments. Besides, the company made joint ventures with the locals, and this was used as a strategy to test new markets (Peng, 2014). The benchmark that has been implemented by this company did not hinder in any way the success of its local markets because these markets were already making losses. Moreover, the company benchmark was based on cost, promotion and design, which differed from one area to another. Therefore, each area was best suit to set up its own business (Peng, 2014). Any business organization who ventures into global markets must be ready to face numerous risks such as the risks of wining the trusts of